Carrying out Institutional Work practices to promote the Internet of Things (IoT) in beef cattle in the state of Mato Grosso do Sul/Brazil

Abstract

The objective of this study is to analyze how the implementation of Institutional Work practices fosters the adoption of the Internet of Things (IoT) in cattle farming of cutting in the state of Mato Grosso do Sul/Brazil. A qualitative, deductive and exploratory study was adopted, with semi-structured interviews and secondary data collection. Sixteen institutional actors, public and private, from the state of MS, who work or have worked in projects using IoT for the production of beef cattle, were interviewed. Data were analyzed using Bardin 's (2009) content analysis and the help of the qualitative analysis software, ATLAS.ti8®. It was observed that only four Institutional Work practices were identified as existing in the macro environment of the state of Mato Grosso do Sul/Brazil, namely Advocacy, Constructing identities, Constructing normative networks and R&D. Another four practices were identified as partially existing, and two practices as non-existent. Among the contributions presented are the aggregation of empirical studies to the field of knowledge of IoT, agribusiness and the theory of Institutional work, a topic rarely addressed until then. As a contribution to the practice, the detail of the Institutional work carried out in the state of MS, allowing federal, state and private public actors to make conscious and efficient efforts to boost and structure IoT in the Brazilian rural productive sector.