The economy of experience in rural tourism entrepreneurship at Circuito Sabiá in Matelândia - Brazil

Abstract

The objective of this study is to analyze, based on the economy of experience, the perceived quality and experiences experienced by visitors in a rural tourism venture. The research was descriptive, with a qualitative approach and not an intentional probabilistic one, in which the focus group was used. To analyze the collected data, the Iramuteq Sofware was used, which contributed to the techniques of Descending Hierarchical Classification and Word Similarity Analysis. Through the focus group technique, the participants interacted and socialized their knowledge. It was found that the constructs of the experience economy allow identifying details of visitor satisfaction through the experience.